Content creation is a skill, not a task.
It takes time and effort to learn how to write well or sound good on a podcast. There’s not much most of us can do to look good on video, but at least we can make sure we don’t hurt ourselves by looking worse.
When you create content, your goals should be:
Entertainment: People want to be entertained, and injecting your personality into any content you create can be one way to entertain people as well as to make your content unique to you.
Information: I’m constantly asking content creators to make sure when they write they have strong points and don’t waste my time. I don’t want to read fluff. I want answers to my questions in a definitive way.
Consistency: So many people start creating content and can’t keep up with a regular schedule. No one wants to read the same information over and over again. Everyone wants something new, so give it to them.
To accomplish one thing: You should create very focused content with the goal of narrowing in on one subject. So many people record a video or write an article and want to go over 20 different topics, but that’s insane! Make those topics into 20 different articles and videos.
To tell them what’s next: The final goal of content creation should point the consumer of the content to what’s next. This could be more articles, a call to action, etc.
It takes time and effort to learn how to write well or sound good on a podcast. There’s not much most of us can do to look good on video, but at least we can make sure we don’t hurt ourselves by looking worse.
When you create content, your goals should be:
Entertainment: People want to be entertained, and injecting your personality into any content you create can be one way to entertain people as well as to make your content unique to you.
Information: I’m constantly asking content creators to make sure when they write they have strong points and don’t waste my time. I don’t want to read fluff. I want answers to my questions in a definitive way.
Consistency: So many people start creating content and can’t keep up with a regular schedule. No one wants to read the same information over and over again. Everyone wants something new, so give it to them.
To accomplish one thing: You should create very focused content with the goal of narrowing in on one subject. So many people record a video or write an article and want to go over 20 different topics, but that’s insane! Make those topics into 20 different articles and videos.
To tell them what’s next: The final goal of content creation should point the consumer of the content to what’s next. This could be more articles, a call to action, etc.
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